An Encouraging Note from the Membership Recruitment and Retention Conference

It only takes one more degree...

Opening speaker Kevin E. O'Connor began the conference with a metaphor; he said "At 211 degrees, water is hot. At 212 degrees, it boils. And with boiling water, comes steam. And with steam, you can power a train. Just one extra degree makes all the difference."

 

What an encouraging statement! Throughout the rest of the conference we discussed ways to reach potential members and keep current members active, and it all seems to "boil down" to just that - people need to see the value of our organization and it takes just a little extra to show them.

 

I encourage everyone that is excited about the Alliance to remember to take that extra step with your membership. Here are a few ideas.

• Invite a friend to become a member
• Make sure new members feel welcome
• Make sure you are ready to tell people why you love the Alliance!
• Participate in a Dental Health Education project
• Get involved in advocacy
• Engage your Alliance friends on social media
• Call a member you haven't seen in a while and invite them back!

 

Thank you to the ADA for putting together such a great conference!